Cowboy is a world leader in advanced e-bikes. As part of the in-house design team, I worked across social, email, and web design, while contributing to paid media, motion graphics, and art direction for public events.

A key project was a complete overhaul of Cowboy's email design, pairing strategy with creativity to increase engagement. Refreshing both the visual identity and the structure of each send lifted average open rates to 40%.

I worked on campaigns such as Back to Routine — communicating the speed and convenience of a Cowboy during the daily commute, and bringing the brand's promise into one of its most everyday moments.