This project is a fictional rebrand of Deutsche Grammophon, an iconic classical music label founded in 1898. 

Its existing identity felt dated, so I replaced it with a bold and confident logo that aims to connect modern audiences with two of classical music’s core motifs: the orchestra’s seating arrangement and

a phonograph record.

The main typeface used is Relative: a geometric sans-serif. This complements the logo’s circular elements and balances good

legibility with modern style. I also introduced geometric shapes as a consistent visual device. I combined these with public domain images of artwork from the Art Nouveau era of the late-1800s, to add texture and to create a dialogue between the label’s origins and the present day.